iPad mini: Smaller? Yes. Worth it? No.
With all the hype over Apple’s new brainchild, the iPad mini, I’m just not so hopeful about this tablet model at all. Apple has definitely taken a step backwards in this one, which is quite an unusual step for Apple. Typically, Apple always retains previous technology standards it has already set in new products. Usually, it even improves upon those standards. Not so with the iPad mini.
What exactly is the iPad mini?
This tablet is effectively a smaller version of the iPad 2 with a better camera. That pretty much describes it. Many people even go so far as to call it the iPad touch. Actually, the degrades the iPod touch. The iPod touch at least has a market in small handheld touch devices. The iPod touch has a form factor that’s actually useful when you don’t want the expensive 3G data cost tether, that and having access to the rich set of applications available in IOS. So, you can buy into pretty much what an iPhone is without that monthly data tether. Unless you’re on the go 90% of the time or you travel 100% of the time, having a data plan on a phone is pretty much a waste when you are also buying internet at home.
Yet, Apple hasn’t yet to introduce the 3G version of the iPad mini, but it is apparently on the way. That said, what is it about the iPad mini that makes it a compelling device? Well, frankly not much. For me, Apple botched it. Shrinking an iPad 2 into a smaller form factor while adding a better camera just isn’t enough. This is not what Apple is known for, but it is what the NEW Tim Cook Apple will become known for. That is, rehashing old devices into new form factors. The Steve Jobs’s Apple was never about rehashing old technology in new ways. Steve Jobs was always about pushing the envelope to make technology better, easier and faster for the users.
So, the question is, how does the iPad mini fit into that Steve Jobs’ vision? It doesn’t. This is the reason Steve was against releasing a smaller form factor tablet. The iPad mini is everything Steve Jobs didn’t want in a tablet and it is the reason it has not existed until now. It took Steve Jobs departing this earth to undo that vision. That’s why Steve could make Apple better with each and every device and why Tim Cook will begin struggling to keep Apple alive.
Is there a market?
Probably, for people who simply don’t want to carry around multiple devices (i.e., Kindle, iPod touch, iPad and camera), the size of it the iPad mini might work. For me, the 1024×768 screen is just too much of a step backwards. The iPad 3 is a compelling device with its retina display. Why did Apple skimp in this department on the iPad mini? I don’t get it. They’re not known for taking step backwards in technology. This is something I’d expect from Samsung, Asus, Dell or pretty much any other PC maker. I would never expect this level of technological concession from Apple. On the other hand, if Apple had made a phone out of the iPad mini, that might be worth considering. In fact, turning the iPad 3 into a phone, I’d be all over that. I’m rather tired of carrying around a phone and the iPad. Just let me carry one device and let that device be an iPad. With wired and Bluetooth headsets, you don’t need to hold a phone to your face any longer. So, let’s consolidate the devices. That change would definitely make the iPad mini much more attractive as a device.
Weight and Size vs Price
Yes, it’s smaller and lighter, but at what a technology cost? You get a smaller technologically inferior device from what Apple has previously produced in the Retina iPad 3, but at a substantially higher price than is expected for such an inferior device. At $329, you’re effectively buying what exactly? An expensive 1024×768 tablet. Granted, it runs IOS that has previously been known for its stability. Unfortunately, that has changed with IOS 6. What has originally been considered base stability is now gone with IOS 6. Apps like Mail, Safari and even iTunes are unstable. You’ll get a notice for an email in a banner, click on it and the Mail app crashes. Definitely not stable. I’ve also had regular crashes with Safari and iTunes.
So, what Apple had going for itself in stability of IOS is pretty much gone. IOS has now lost its standing as the ultimate goto tablet OS. It’s just a matter of time before the quality of Apple’s products degrades to the point where it’s not even worth discussing. Note, we’re already on the downward side of the Apple quality bell curve. So, unless Tim Cook can manage to crack the whip and right this ship, Apple’s ship is already listing. It’s just a matter of time before it capsizes.
Apple’s Botched Rollout Plan
The whole roll out plan for the iPad mini was just convoluted with its staggered late announcement a month or so after its fall release announcement and then the staggered roll out of the device itself with the WiFi version releasing first. Definitely not something Jobs would have ever allowed. The parts also leaked on the Internet early, so many people already knew the form factor before ever hearing the announcement. Apple needs to lock down its supply chain much more tightly than it has. Again, this is something Jobs would have gone on a tirade as well. Secrecy was critically important to Steve Jobs.
Depends on what you want to do with an iPad mini? While I can definitely see a use and the usefulness for the iPad 3 with its multi-core processor and Retina display, taking this much of a step back for the iPad mini is not the answer. If you really must have this form factor, then perhaps. As a gift, if you really want to spend that level of cash on someone, perhaps. But, even as a gift, it could be seen as ‘cheaping out’. That is, giving them a Toyota when they wanted the Ferrari (iPad 3). Be careful with this one as a gift. For people who won’t use the pixels on the screen, it might be ok.
So, is it worth the price? No. This device would only be compelling if it were about $100 cheaper at each model price point or if it contained a phone. At $329, it’s too costly for such a huge step backwards technologically. The size does not make up for that. At $229, it would definitely be getting much closer to the right price. At $199 for a 16GB WiFi model, the iPad mini would be truly at the right price for that level of 2 year old technology. Asking people to pay $130 more for a 2 year old device is just price gouging, or as some people call it, the Apple tax. In this case, the Apple tax is most definitely not worth it.