Apple Watch: A commentary
I had not planned to write anything about the newest Apple announcements, but I’ve decided there are few things that need to be said about the Apple Watch. Let’s explore.
So, this is the one thing that’s on everyone’s mind. I mean, it basically stole the show, but not necessarily in a good way. Why is that? Let’s start by saying that phones are the new watches. Most people don’t need to wear watches any longer because the phone itself suffices for that purpose. I mean, why carry around two different devices each needing their own battery charges when you can carry around one? I think this is where Apple assumes their distortion field is enough to overcome people’s recent aversion to wearing watches.
It’s not like the Apple Watch has reinvented something new. It’s a bloomin’ watch for chrissake. Its most basic feature is to tell time. It’s not like that’s new or revolutionary. It’s all the extra bells and whistles that come along for the ride that make or break the deal. Are those extra bells and whistles worth it? For some maybe yes, for others likely no. I mean, if you don’t need the pulse monitor or step tracker and you don’t really plan to use it as an iPhone controller, then you’re cutting about 60% of its functionality right off the top. For the $349 price tag, that’s quite pricey for a bulky thick watch.
Yeah, it’ll have a music player, but how much storage? We’re not really sure yet. But, if I know Apple, it’ll go out on the cheap and we’ll get 8G or some piddly amount like that. Just enough to hold a tiny music collection, but not enough to really be useful nor is that storage in keeping with a $350 price tag. It might also play movies, but why? Who wants to watch a movie on that tiny watch screen? Not me. That’s why I bought an iPod touch, though I don’t really much like watching moves there either. So that’s why I also bought an iPad.
Adoption of this device will be tough for Apple primarily because it will be difficult to retrain so many people to embrace the need for the Apple Watch. I mean, people have done without watches for the last decade just fine. For those people who love to wear watches, though, the Apple Watch might appeal to them. But, at that price tag, it might not. I mean, you’re going to be wearing a $350 device on your wrist in addition to carrying around a $500 valued iPhone. After all, what’s the point in buying this watch unless you have an iPhone? The other problem Apple faces is name brand watches. There is no way Apple will push aside such luxury brands as Rolex, Cartier, Patek Philippe, Tag Heuer or others. For the person looking for a luxury brand, they won’t think twice about looking at their favorite luxury brand. The Apple Watch won’t even factor in other than just having it as a novelty item. I guarantee the red carpet crowd will still show off their Rolex watches and not the Apple Watch when showing off their newest duds waltzing down the red carpet.
However, there will be a core group of Apple early adopters who will invest in this technology from Apple just because it looks cool and is new. After those people are done shelling out the cash, what then? We may find that the Apple Watch fares no better than sales of any other watch brands, which are not doing all that well today (other than the super ritzy brands of which the celebs adore).
Apple faces a whole new set of problems when introducing this new device. Obviously, the battery will be a big deal clincher for a lot of people. If the battery lasts 3-5 hours, that’s just not enough to be useful or you’ll be yanking that watch off your wrist to charge it up frequently. This would be the absolute kiss of death for this device. No one is going to put that much time and effort into keeping it charged constantly.
Knowing that this device has Bluetooth and possibly WiFi, both of these wireless protocols are absolute battery hogs. There is no way around it. If you have Bluetooth and WiFi enabled, you can say goodbye to any decent amount of battery life on a device.
For example, when I cut off WiFi and cellular data on my iPhone 4s, I can typically get at least 3 days worth of charge out of the battery. With cellular data on, you might get a day at best. With WiFi on, you’ll get a day at best. These wireless protocols are out and out battery killers. For this reason, that’s why it wasn’t on the original square iPod nano. And, the battery on the iPod nano (aka. first gen Apple watch) lasted amazingly long.
This new Apple Watch itself is bulky, and bulbous. Though, I like some of the features, like the less breakable crystal. But, there are things I don’t like, like the icon vomit on the main screen. It’s easily one of the most ugly eyesores I’ve seen on an Apple device yet. I’m also not sure that Apple can sufficiently overcome this last decade of training people to use mobile phones as watches. Apple even ironically ushered in this trend with the iPhone itself. Now they’re trying to undo this? Good luck. I’ll wait and see just how the sales do on this long term, but I’m not holding out much hope with this first version of the watch.
Perhaps Apple can fix a lot of these problems in the 2G version of the watch. Personally, I’d rather see them do a pocket watch edition. Now that would be more useful. The screen would be bigger, you can hold it in your hand like you do a pocket watch and it has that cool button at the top which could be used for so many things (including opening a flap covering the display like a normal pocket watch). Not to mention, there are many people who collect pocket watches over standard wrist watches. We’ll just have to wait and see how well this all turns out.