Rant Time: Event planning and food
In recent months, I’ve visited several corporate events. One thing I find that is becoming increasingly common place is the way food is being described at these events. Not only is this a disturbing trend, it’s amazingly discourteous to the attendees. Let’s explore.
If you’re an event planner and you put the word Dinner on your invitation, you need to serve an actual full sit down dinner meal. So, whether that’s catered from a buffet style table or directly from the kitchen of a restaurant using a menu, a full sit down meal is what your guests are expecting when you use the word Dinner. However, DO NOT use the word Dinner on your invitation and solely serve appetizers, finger foods and small plates. Unfortunately, this is becoming an all too disturbing trend in event planning.
Appetizers, Small Plates and Finger Foods
When guests attend your sponsored event at dinner time (6-10PM), you need to feed them some kind of meal… especially if they’re paying you for the event. There is nothing worse than showing up for an event only to find out that the food consists of small fried unhealthy average to low quality food. Your guests attend your event not only for whatever the event represents, they attend for the meal as well.
If you have no intention of supplying a meal and you only intend to supply small appetizer plates, then you need to let every guest know that in advance. Stating this on your event notification is sheer common courtesy. It might dissuade some attendees from attending by making this notification, but that’s better than having your guests walk in the middle of your event. Not only will they walk, they will never attend another one of your events due to your stunt. Tricking people into a Dinner only to serve them appetizers is not only a low thing to do, it’s just not cool. Your guests are like everyone else, they want to eat a healthy meal not a bunch of fried foods. In fact, when you preempt their dinner time with your event, they are expecting to eat dinner there. So, don’t abuse that expectation and serve them a crap meal.
When you send out your invitations, be honest with your guests. If you only intend to serve appetizers and small plates, kindly state that on the invitation. It’s not only courteous to your guests, it lets them know exactly what to expect when they get there. It also allows your guests to make an informed choice whether to attend your event and how to plan their meals. There is no point in letting your guests think they’re about to be served a meal and then serve them tiny hors d’oeuvres all night. Doing this is a sure fire way to make your guests realize just how cheap your event is.
Don’t lead your guests into your event and then pull this kind of stunt. This will completely backfire on you and your organization. In other words, don’t expect those people to ever attend again or indulge in whatever your company has to offer.
I fully understand why it happens. I do. You’re at the run of your event and this is your ‘last thing’ and your budget has run out. So, the best you can afford is appetizers. Fine, let your guests know that this will be an appetizer only event. And specifically, if it’s roaming appetizers (i.e., people carrying them around the venue), you need to let your guests know that too. Roaming appetizers typically mean some of your guests will get an unfair share of food and other guests will get very little.
In fact, if you can at all avoid roaming appetizers, do so. Roaming appetizers do not at all help your party. Sure, it looks cool to have the staff roaming around with plates. Let’s be honest, it’s not the best way to serve your guests their food. Sure, you can start off with a couple of roaming appetizers, but then have the rest brought to tables where guests can serve themselves.
If you do intend to serve appetizers all night, then make damn sure you serve enough for every person at that event at least three times over. You also need to make sure the kitchen has enough to serve the most popular item at least 5 times over. In the end, your appetizer only event might actually cost you more than if you had just served a more satisfying meal.
Event Planning and Courtesy
If you’re in the event business, you need to understand just how discourteous it is not to inform your guests of the venue, the types of foods that will be served and how and when they will be served. If your event is short, is planned after the dinner hour, and you make no mention of food or dinner, then people won’t assume they will be fed a meal. This is a perfectly fine expectation to set. Just make sure to set the right tone regarding food when sending out your invitation. Don’t rope people into an event by making them think they’re going to get a dinner and then serve them a small handful of finger foods.
I don’t know what this trend is all about, but it needs to stop. It’s probably one of the worst trends I’ve seen recently in party planning and it’s definitely one of the worst if you want your guests to actually listen to what you have to say. That even assumes your guests stay along enough to hear your message.
In so many cases today, common courtesy is entirely dead. More and more, I see event planners playing this game. This is not a game that will win anyone over to whatever it is your event is supposed to represent.
Don’t let your event become a victim of this huge event fail.