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Apple’s newest MacBook: Simply Unsatisfying

Posted in Apple, botch, business, california by commorancy on March 12, 2015

macbook_largeIt’s not a MacBook Air. It’s not a MacBook Pro. It’s simply being called the MacBook. Clever name for a computer, eh? It’s not like we haven’t seen this brand before. What’s the real trouble with this system? A single USB-C connector. Let’s explore.

Simplifying Things

There’s an art to simplification, but it seems Apple has lost its ability to rationally understand this fundamental concept. Jobs got it. Oh man, did Jobs get the concept of simplification in spades. Granted, not all of Jobs’s meddling in simplification worked. Like, a computer with only a mouse and no keyboard. Great concept, but you really don’t want to enter text through an on-screen keyboard. This is the reason the iPad is so problematic for anything other than one-liners. At least, not unless there’s some kind of audio dictation system. At the time, the Macintosh didn’t have such a system. With Siri, however, we do. Though, I’m not necessarily endorsing that Apple bring back the concept of a keyboard-less computer. Though, in fact, with a slight modification to Siri’s dictation capabilities, it would be possible.

Instead, the new MacBook has taken things away from the case design. More specifically, it has replaced all of those, you know, clunky, annoying and confusing USB 3.0 and Thunderbolt port connectors that mar the case experience. Apple’s engineers have now taken this old and clunky experience and ‘simplified’ it down to exactly one USB-C port (excluding the headphone jack.. and why do we even need this jack again).

The big question, “Is this really simplification?”

New Case Design

Instead of the full complement of ports we previously had, such as the clever magsafe power port, one or two Thunderbolt ports, two USB 3.0 ports and an SD card slot, now we have exactly one USB-C port. And, it’s not even a well known or widely used port style yet.usb_macbook

Smart. Adopt a port that literally no one is using and then center your entire computer’s universe around this untried technology. It’s a bold if not risky maneuver for Apple. No one has ever said Apple isn’t up for risky business ideas. It’s just odd that they centered it on an open standard rather than something custom designed by Apple. Let’s hope that Apple has massively tested plugging and unplugging this connector. If it breaks, you better hope your AppleCare service is active. And since the unplugging and plugging activity falls under wear-and-tear, it might not even be covered. Expect to spend more time at the Genius bar arguing over whether your computer is covered when this port breaks. On the other hand, we know the magsafe connector is almost impossible to break. How about this unknown USB-C connector? Does it also have the same functional lifespan? My guess is no.

I also understand that the USB-C technology automatically inherits the 10 Gbps bandwidth standard and has a no-confusion-plug-in-either-way connector style. But, it’s not as if Thunderbolt didn’t already offer the same transfer speed, though not the plug-in-either-way cable. So, I’m guessing that this means Thunderbolt is officially dead?

What about the Lightning cable? Apple recently designed and introduced the Lightning connector for charging and data transfer. Why not use the Lightning connector by adding on a faster data transfer standard? Apple spent all this time and effort on this cool new cable for charging and data transfer, but what the hell? Let’s just abandon that too and go with USB-C? Is it all about throwing out the baby with the bathwater over at Apple?

I guess the fundamental question is… Really, how important is this plug-in-either-way connector? Is Apple insinuating that general public is so dumb that it can’t figure out how to plug in a cable? Yes, trying to get the microUSB connectors inserted in the dark (because they only go in one direction) can be a hassle. The real problem isn’t that it’s a hassle, the real problem is that the connector itself was engineered all wrong. So, trying to fit in a microUSB cable into a port is only a problem because it’s metal on metal. Even when you do manage to get it lined up in the right direction, it sometimes still won’t go in. That’s just a fundamental flaw in the port connector design. It has nothing to do with directionality of it. I digress.

Fundamentally, the importance of a plug-in-either-way cable should be the lowest idea on the agenda. What should be the highest idea is simplifying to give a better user experience overall and not to hobble the computer to the point of being unnecessarily problematic.

Simply Unsatisfying

Let’s get into the meat of this whole USB-C deal. While the case now looks sleek and minimal, it doesn’t really simplify the user experience. It merely changes it. It’s basically a shell game. It moves the ball from one cup to another, but fundamentally doesn’t change the ball itself. So, instead of carrying only a power adapter and the computer, you are now being forced to carry a computer, power adapter and a dock. I fail to see exactly how this simplifies the user experience at all? I left docks behind when I walked away from using Dell Notebooks. Now, we’re being asked to use a dock again by, of all companies, Apple?

The point to making changes in any hardware (or software) design is to help improve the usability and user experience. Changing the case to offer a single USB-C port doesn’t enhance the usability or user experience. This is merely a cost cutting measure by Apple. Apple no longer needs to add pay for all of these arguably ‘extra’ (and costly) ports to the case. Removing all of those ‘extraneous’ ports now means less cost for the motherboard and die-cuts on the case, but at the expense that the user must carry around more things to support that computer. That doesn’t simplify anything for the user. It also burdens the user by forcing the user to pay more money for things that were previously included in the system itself. Not to mention, requiring the user to carry around yet more dongles. I’ve never ever known Apple to foist less of an experience on the user as a simultaneous cost cutting and accessory money making measure. This is most definitely a first for Apple, but not a first for which they want to become known. Is Apple now taking pages from Dell’s playbook?

Instead of walking out of the store with a computer ready in hand, now you have to immediately run to the accessory isle and spend another $100-200 (or more) on these ‘extras’. Extras, I might add, that were previously included in the cost of the previous gen computers. But now, they cost extra. So, that formerly $999 computer you bought that already had everything you needed will now cost you $1100-1200 or more (once you consider you now need a bag to carry all of these extras).

Apple’s Backward Thinking?

I’m sure Apple is thinking that eventually that’s all we’ll need. No more SD cards, no more Thunderbolt devices, no more USB 3 connectors. We just do everything wirelessly. After all, you have the (ahem) Apple TV for a wireless remote display (which would be great if only that technology didn’t suck so bad for latency and suffer from horrible mpeg artifacting because the bit rate is too low).

Apple likes to think they are thinking about the future. But, by the time the future arrives, what they have chosen is already outdated because they realized no one is actually using that technology other than them. So, then they have to resort to a new connector design or a new industry standard because no other computers have adopted what Apple is pushing.

For example, Thunderbolt is a tremendous idea. By today, this port should have been widely used and widely supported, yet it isn’t. There are few hard drives that use it. There are few extras that support it. Other than Apple’s use of this port to drive extra displays, that’s about the extent of how this port is used. It’s effectively a dead port on the computer. Worse, just about the time where Thunderbolt might actually be picking up steam, Apple dumps it in lieu of USB-C which offers the same transfer speeds. At best, a lateral move technologically speaking. If this port had offered 100 Gbps, I might not have even written this article.

Early Adopter Pain

What this all means is that those users who buy into this new USB-C only computer (I intentionally forget the headphone jack because it’s still pointless), will suffer early adopter pains with this computer. Not only will you be almost immediately tied to buying Apple gear, Apple has likely set up the USB-C connector to require licensed and ID’d cables and peripherals. This means that if you buy a third party unlicensed cable or device, Apple is likely to prevent it from working, just as they did with unlicensed Lightning cables on iOS.

This also means that, for at least 1-2 years, you’re at the mercy of Apple to provide you with that dongle. If you need VGA and there’s no dongle, you’re outta luck. If you need a 10/100 network adapter, outta luck. This means that until or unless a specific situational adapter becomes available, you’re stuck. Expect some level of pain when you buy into this computer.

Single Port

In addition to all of the above, let’s just fundamentally understand what a single port means. If you have your power brick plugged in, that’s it. You can’t plug anything else in. Oh, you need to run 2 monitors, read from an SD card, plug in an external hard drive and charge your computer? Good luck with that. That is, unless you buy a dock that offers all of these ports.

It’s a single port being used for everything. That means it has a single 10 Gbps path into the computer. So, if you plug in a hard drive that consumes 5 Gbps and a 4k monitor that consumes 2 Gbps, you’re already topping out that connector’s entire bandwidth into the computer. Or, what if you need a 10 Gbps Ethernet cable? Well, that pretty much consumes the entire bandwidth on this single USB-C connector. Good luck with trying to run a hard drive and monitor with that setup.

Where an older MacBook Air or Pro had two 5 Gbps USB3 ports and one or two 10 Gbps Thunderbolt ports (offering greater than 10 Gbps paths into the computer), the new MacBook only supports a max of 10 Gbps input rate over that single port. Not exactly the best trade off for performance. Of course, the reality is that the current Apple motherboards may not actually be capable of handling 30 Gbps input rate, but it was at least there to try. Though, I would expect that motherboard to handle an input rate greater than 10.

With the new MacBook, you are firmly stuck to a maximum input speed of 10 Gbps because it is a single port. Again, an inconvenience to the user. Apple once again makes the assumption that 10 Gbps is perfectly fine for all use cases. I’m guessing that Apple hopes the users simply won’t notice. Technologically, this is a step backward, not forward.


In among the early adopter problems and the relevancy problems that USB-C has to overcome, this computer now offers a more convoluted user experience. Additionally, instead of offering something that would be truly more useful and enhance the usability, such as a touch screen to use with an exclusive Spotlight mode, they opted to take this computer in a questionable direction.

Sure, the case colors are cool and the idea of a single port is intriguing, it’s only when you delve deep into the usefulness of this single port does the design quickly unravel.

Apple needs a whole lot of help in this department. I’m quite sure had Jobs been alive that while he might have introduced the simplified case design, it would have been overshadowed by the computer’s feature set (i.e., touch screen, better input device, better dictation, etc). Instead of trying to wow people with a single USB-C port (which offers more befuddlement than wow), Apple should have fundamentally improved the actual usability of this computer by enhancing the integration between the OS and the computer.

The case design doesn’t ultimately much matter, the usability of the computer itself matters. Until Apple understands that we don’t really much care what the case looks like as long as it provides what we need to compute without added hassles, weight and costs, Apple’s designers will continue running off on these tangents spending useless cycles attempting to redesign minimalist cases that really don’t benefit from it. At least, Apple needs to understand that there is a point of diminishing returns when trying to rethink minimalist designs…. and with this MacBook design, the Apple designers have gone well beyond the point of diminishing returns.

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